Samsung Case Study Help

Improve your grades with Samsung case study help services in the USA

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A brief history of Samsung Electronics

Our experts of online Samsung case study assignment help services explain the background of Samsung the company was started by Lee Byung Chul in 1938. The company Samsung started as an exchange organization with 40 employees which was situated in Su-dong.

The company dealt with dried fish developed stable goods and noodles and it got success soon Lee moved the head office to Seoul in 1947. Later when the Korean War started we were forced to leave Seoul and then he began a sugar processing plant in Guzan called Cheil Jedang.

Then in 1954, another company was formed by Lee which was called Cheil Mojik. It turned out to become one of the biggest woolen factories in the country.

In 1947 Cho Hong Jai the organizer of the Hoysung gathering pulls some resources and started another company called Samsung Mulsan and Gongsa or the Samsung Trading Corporation which was done by Samsung’s founder. The company was renamed Samsung C&T Corporation.

Then various developments took place and fast forward to 2000 Samsung opened its first development center in Warsaw, Poland, and began to develop setup books technology before it went into tv and cell phones.

The cell phone stage of the company was developed along with the first Samsung Solistic line of gadgets and different other products in 2008. Samsung Galaxy lineup gadgets like notes age and other models came into place.

In 2010 Samsung declared that it is going to follow a 10-year development system on the basis of the five businesses it has.

Moving to 2012 Samsung turned out to become the world’s biggest cellphone creator on the basis of unit deals and it has crossed Nokia which was one of the companies having the main market since 1998.

SWOT Analysis of Samsung Electronics according to our Samsung case study helpers in the USA

SWOT is the acronym for strengths, weaknesses, opportunities, and threats. Now our online Samsung case study assignment helpers discuss the four factors. Strengths and weaknesses are the outcome of Samsung Electronics’ internal factors on the other hand opportunities and weaknesses come from the development in the external environment where the company operates. The analysis will help us to get a sound understanding of the company.

• Strengths :
  • Samsung has a strong experience and successful team that leads the company and the management has been successful over the last decade as they have been successfully predicting the latest trends in the market.
  • Customer loyalty and repeat purchases within the existing customers have increased the old customers are still there and have been loyal to the company even though it is limited amongst the Millennials. Samsung Electronics or the Samsung company has been making efforts to keep the transition alive and turn potential customers into loyal customers.
• Weaknesses :
  • The company is not experienced in the international market even though it is the main player in the local market. Has still a lot to grow in the international market as per experts Samsung can penetrate into the developing market.
  • Low profitability could impact project investment even though Samsung has a rather stable financial statement but still, it needs more stability if there is a five or 7% profitability it can help in funding new projects.
• Opportunities :
  • E-commerce and social media-oriented business models have helped Samsung to tie up with local suppliers and logistics providers in the international market. Social media has helped the company to grow and reduce the cost of getting into a new market and reaching customers has become easier and the budget has significantly lowered.
  • The development of AI or artificial intelligence has helped the company to make better predictions about customer demand and they are able to cater to different niche segments and provide better services.
• Threats :
  • The home marketing technique is not going to work in places like India and China where the scale is priced over profitability.

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